Skip to main content

Breakthrough Sales Tips

Your #1 Asset As A Real Estate Professional?


The number one thing you should be focused on growing each and every day, in my humble (but accurate) opinion. ​

If we were sitting in a classroom and I asked you for responses I’m certain we’d get a wide variety of answers, but from my experience, and again, in my humble opinion the correct answer is this… ​

Read more...



[SCRIPT] How To "Close" And Get The Listing Signed


Let's talk about SCRIPTS.

​ Specifically, how top agents transition from "educating" to "closing" and getting a signature.

You know what I'm talking about… the "awkward" strange time when most agents stumble on their words ... and lose the sale. ​

Read more...



Start Building Trust And Loyalty


When you get a new buyer lead, what should your GOAL be?

The answer… find out what their needs and wants are and provide a way to satisfy them.

With each client communication, you want to grow trust and loyalty with the aim of ultimately setting a face-to-face appointment (Over a coffee - Daily Listings Tour - Over-A-Coffee Strategy Session - Buyer Consultation) depending on their buying timeline and motivation! ​

Read more...



One-liner Openers To Stimulate Conversation...


One of the best attributes a Realtor can have is the ability to listen… and especially listen to the undertones and nuances of their conversation.

​ But sometimes, we’re lost for what to say or ask to get some back and forth going to build rapport and trust. ​

Read more...



Get Customized Feature Sheets Online For FREE


I’ve got a great system where you can get customized feature sheets with current mortgage rates and qualification numbers automatically calculated for you.

Here are some of the benefits you could see by using my Rate Plug access as your default MLS prospect send-out...

Read more...



Avoid These Common Client Complaints About Realtors...


I’d say almost every agent has disappointed a client in one way or another… sometimes it’s justified and sometimes not… but most Realtors and mortgage loan officers try to avoid them at all costs.

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving. ​

Read more...



Write An Engaging Video Script With These 6 Tips


Scriptwriting takes thoughtful planning and organization for your video.

An awesome video always starts with an engaging script. It’s taken me years to perfect script writing and each time I sit down to write, I’m always trying to perfect what I just perfected.

Read more...



What Not To Say To Your Leads


Are you converting the leads you come in contact with? Are they answering your emails? If the answer is no, you may be doing things the wrong way. ​

There’s a right way and a wrong way (actually, a lot of wrong ways) to start an email to a new prospect if you want them to get back in touch with you. Find examples and tips below!

Read more...



Are You Setting S.M.A.R.T Goals In Your Real Estate Business?


Everyone tells us that we should set our goals for the following year in December and then follow through with them over the next 12 months. ​

While that’s true, it’s not the whole story. ​

Goal setting can be tricky so I’ve attached an easy Smart Goal Breakdown PDF for you to download and use as a guide. ​

Read more...



How to Improve Your Credit Score When Buying a Home


If you’re thinking about buying a home, here are five tips to boost your credit score and get the best interest rate possible.

Having said that, a higher credit score can mean tens of thousands of dollars in savings over the life of your mortgage. ​

Read more...



What People Are Saying About Me...


Even after working as a mortgage loan officer for over 30 years, I still get a thrill when I can put together an attractive loan package for a borrower client. ​

Of course, some loans are more difficult than others to arrange, but I've been very fortunate to work with some tremendous clients over the years. Even better is when they show their appreciation of my work and give me an excellent review. ​

Read more...



The Art of Overcoming Objections


When my husband Thomas first started as a Realtor in Toronto back in 1980, the first months in the business were slow… only a few buyers and zero sales. ​

After 3 months he took a sales training course from Tom Hopkins and his business took off… in the first 5 months of the following year, he became 2nd in his office for sales.

Read more...



These 3 Specific Questions Will Make You More Persuasive and Successful


Asking questions is an integral part of being an excellent salesperson but asking the ‘right’ questions is the key to success.

​ I’m sure you’ve struggled with asking the right questions of your real estate clients before too. ​

Read more...



Online Lead Follow-Up Scripts To Master


We all know that referrals are the best leads to have… they are far more likely to listen to what you have to say and be loyal.

​ But, unless you’ve been in the real estate business for several years AND have diligently cultivated your past client database with calls, emails and texts, you are going to have to work with all the other types of buyers and sellers… from cold calling and door knocking to open houses and online leads.

Read more...



Ultimate Lead Generation: Hosting a Real Estate Seminar


I’ve helped to present many buyer seminars over the years and my husband Thomas has literally held hundreds of them generating almost $1,000,000 in commission income annually.

​ Done well, they’re a time-efficient way to get yourself in front of more than just one person at a time and be able to present your unique service offer. ​

Read more...



Getting Started With Evernote


I’ve been using Evernote for 3 years now and it’s revolutionized how I keep track of almost everything in my mortgage business. My Realtor husband Thomas has been using it for almost 10 years now and has over 4700 notes!

​ At first thought, you might think that with all of those notes, everything would just get lost but that’s not the case. You can organize your notes into notebooks of like articles and aggregate those into a ’stacked notebook’ of common-theme notebooks. A good example would be “Master Checklists” as a stacked notebook and, under that, separate notebooks for ’Seller Checklists’, ‘Buyer Checklists’ etc. ​

Read more...



Ever At A Loss For What To Say?


Are there past clients in your database who you haven’t spoken to for some time now? Are you a bit embarrassed to give them a call after so much time has passed?

​ If this is you, you need to suck it up and give them a F.O.R.D call… and make it a quarterly or semi-annual routine. ​

F.O.R.D stands for family, occupation, recreation and dreams.

Read more...



Are You Reaching Your Sales Goals This Year?


Usually, we get excited about setting goals at the end of each year and then, after January 1st, we start to slide and goal followup gets lost in doing all of our other sales activities.

This, of course, is not a good way to manage our businesses. ​

In a perfect world, you would consult with your goals on a monthly basis, tracking successes and failures and then resolving to repeat the things that worked and fix what caused us to fail at the last month. ​

Read more...



NO Down Payment Required...


There is a “right program” for every mortgage borrower, but for many, the VA loan stands apart for its combination of low rates, lenient underwriting, and secondary benefits.

​ Backed by the U.S. Department of Veterans Affairs, VA loans are designed to help active-duty military personnel, veterans and certain other groups become homeowners at an affordable cost.

Read more...



 

get asset

Get in Touch

The Mortgage Firm.

The Green House

(800) 441-2377

Office

(404) 786-5953

Cell/Text


Serving All of Florida and Georgia

NMLS 157539   FLA 25403   GA 18770