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Business Blogging 101

Business Blogging 101

Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers.

But, you can’t throw up a blog every few months and expect to see results. A successful blog is the result of knowledge and commitment.

Here are eight ways to make your blog a must-read destination.

1. Create unique content

If your website has the same content as 10,000 other blogs, why and how will readers come to you? The trick is to find a content niche and unique voice that distinguish your blog from others in your field.

And even though the aim is to sell your services or products, don’t crowd your blog with your goods, achievements, and why you’re the best at what you do. It sounds like bragging, and readers don’t like it.

Instead, provide educational, data-driven, and provocative information.  Readers will be grateful, return to your site over and over, and share information you provide.

2. More is more

The more you blog, the more successful your blog will be. A HubSp...

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Build Your Ultimate RE Squad

Build Your Ultimate RE Squad

When we think of success, we tend to think of certain individuals: Bill Gates, Beyoncé, Steven Spielberg, Meryl Streep. We think of these people as the pinnacle of the American Dream, climbing their way to success through nothing but sheer will and raw talent.

But what we don’t tend to consider is that none of these people got to where they are on their own.

Bill Gates would never have been able to develop the Windows operating system if he hadn’t been surrounded by top-notch talent (including the late Steve Jobs) to help him put it all together. What would Beyoncé have become if she wasn’t first partnered with the other talented ladies in Destiny’s Child? And Meryl Streep cut her teeth in the acting world by surrounding herself with talented teachers and students during her time at Yale University.

No one does it alone! Even in our business of real estate, the top brokers in the world didn’t get to the top all by themselves. They surrounded themselves with a team.

What kind of s...

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